USPS Operation Santa
- “Santa has entered the digital age”
- “The U.S. Postal Service is stepping in to help”
- “Bring smiles to children less fortunate”
The U.S. Postal Service receives millions of letters to Santa Claus
Because there’s no Post Office in the North Pole, these letters are undeliverable.
Some kids ask Santa Claus for toys. Most kids ask for help.
We couldn’t let them go unanswered.
We put these letters online for people to read and respond
From the ground up, we built an elegant process to sort, collect, open, categorize, and digitize thousands of letters. All while protecting the senders’ private information.
The website made it possible for anybody to experience these letters
All these letters were uploaded in their original form—handwriting and all—so readers could feel a real connection to the writer. In one click, a reader could adopt a child’s letter on the spot and become their Santa.See the Letters
People got inspired and they got involved
As an inspiring and easy way to share the holiday spirit, the program struck a chord with people. They became advocates for Operation Santa because they wanted to leave no letter unanswered.
Three weeks into the program, every letter was adopted.
The gifts started rolling in
We created a workflow for the Post Office to prepare employees for gifts arriving by the truckload.